The adoption of Artificial Intelligence (AI) in OTT, the rapidly growing mode in Media & Entertainment, is on the rise. Integration of AI in OTT industry meets with considerable change in the viewer’s video and audio content consumption patterns.
When we say change, increased demand for content is always a welcome element of it. Surprisingly, even with an increased-demand market to cater to, finding takers and retaining them is a big challenge for most OTT players. Like any challenge, this too can be converted into an opportunity. Here, it is by bringing AI into the picture.
Not so long ago, offering an entertaining content, and a rich user experience that sticks on seemed to be an uphill task. Now your creation will be limited only by your own imagination: that is what AI can do to your own OTT platform. Let’s examine, What are the key benefits of AI-powered streaming services on the newly emerged OTT platforms that facilitate unconstrained content management and distribution?
The major four AI-powered streaming benefits
1. Personalized content recommendations:
AI equips OTT platforms with data analytics and AI-driven insights, with the feed of which, the AI-powered recommendation engine can screen suggestions to provide personalized content.
AI-driven recommendation engines enable OTT players to process vast amounts of multi-dimensional data, including user searches, user interactions, viewing history, demographic information, and more.
In addition, AI algorithms can also combine collective data, including reviews, ratings, and social media trends. This all-encompassing strategy guarantees that recommendations match not just individual interests but also with current popular trends, thereby enhancing the viewing experience and increasing user engagement- means maximum ROI for OTT businesses.
2. Automated content generation and management:
OTT platforms have undergone a significant transformation with the integration of Generative AI and automation technologies. Generative AI automates content generation and customization to meet the high-volume demands of these platforms. Whereas, AI-powered content management systems can automatically analyze and tag content, making it easier to categorize and organize.
By employing natural language processing and computer vision techniques, AI can extract valuable metadata from videos, such as scene descriptions, objects, locations, and even sentiment analysis. This metadata enables efficient content discovery and recommendation systems, enhancing personalization and engagement for users.
Additionally, AI can assist in automating content moderation and compliance processes. Media companies can use AI algorithms to detect and filter inappropriate or offensive content, ensuring that only suitable content reaches the audience. This reduces the need for manual review and enables faster content publishing without compromising quality and standards.
3. Enhanced user experience:
User experience (UX) plays a critical role in the success of OTT platforms, as it aims to provide viewers with an enhanced viewing experience. One key aspect of enhancing UX in OTT platforms is the integration of AI technology, which brings two main benefits: the already-discussed personalized content recommendations and optimized video streaming through AI-driven video transcoding.
AI-driven video transcoding in OTT platforms offers faster and more efficient processing, adaptive bitrate streaming for seamless viewing, improved video compression for reduced bandwidth requirements, and personalized content delivery based on user preferences. These benefits enhance user experience and contribute to the success of OTT monetization.
In addition, through seamless navigation, adaptive UI, and convenient interaction methods like voice and gesture controls, AI can deliver a tailored and engaging user experience, improving content discovery, usability, and overall satisfaction.
4. Advanced targeted advertising opportunities:
AI is transforming advertising on OTT platforms, offering AI-powered targeted advertising opportunities that optimize strategies and deliver personalized ads to the desired audience. With user data, preferences, and behavior, AI algorithms enable advertisers to create highly targeted campaigns. This does not stop at enhancing viewer experience, it increases engagement and the effectiveness of advertising efforts. With AI’s ability to continually learn and adapt, advertisers can refine their campaigns in real-time, ensuring they remain relevant and impactful.
In conclusion, the future of the OTT industry will be shaped by the integration of Artificial Intelligence (AI), which plays a crucial role in increasing user engagement, optimizing advertising, and delivering personalized content.
As the scope of AI adoption is set to continue in 2023, the OTT players can avail more tangible benefits in return.
Planning to build your own AI-integrated OTT platform? RGB is just a click away! Take the next step and explore the possibilities today.
