According to PWC, the Indian media and entertainment (M&E) industry are expected to reach 4.1 lakh crore by 2025, with a CAGR growth of 10.75 percent. In consumer and advertising revenue terms, India is one of the fastest-growing entertainment.
One of the reasons behind this success is the shift from traditional broadcasting to Cloud-based broadcasting. Despite being skeptical and resistant, the ever-evolving consumer needs and pandemic situations accelerated the need for alteration in the mode of content delivery.
In the present landscape, the new technologies have made it possible for businesses to move on from traditional TV sets to IP network transmissions. Thanks to cloud technology integration in broadcasting, digital content is accessible from anywhere at any time.
This latest technology has not only smoothened the path for broadcasters but has also added flexibility, speed-to-market, and scalability in the media & broadcasting industry. If you are new to cloud technology, read this article to learn the basics of cloud broadcasting.
Cloud Broadcasting: An affordable and flexible solution
The media and broadcasting industry was the first to feel the waves of digitalization, yet they were the last to act. One of the reasons is that they were overwhelmed by the significant adjustments they had to make to adapt to cloud technology. For instance,
Large broadcasting companies must support their content in eighteen formats while ensuring high video quality. This process can be daunting for small-scale businesses, often leaving them with the option of limiting the digital content to very few people.
Fortunately, cloud-based Content Management has alternatives. Despite being young, it offers several benefits that help various businesses grow multiple folds.
High Security
Providing security is the most significant responsibility of any company. Cloud-based service providers like AWS do so through data encryption and restricted user access. An additional layer of firewall and anti-malware provides further protection.
Cost-Effectiveness
A growing broadcasting company must have high data storing capacity. Choosing the right cloud service providers like Amazon web services (AWS) and Microsoft Azure helps businesses meet this requirement. The cost of cloud services depends on the cloud storage requirement and the time spent on the server. It means that customers only have to pay for what they use.
Flexibility
One of the key benefits of cloud computing is the flexibility to alter as per our requirements. Employees can resume work from any part of the world at any time. Moreover, the files and data are encrypted and can be transferred in real-time. It saves businesses time and boosts their productivity.
Enhanced Broadcast Workflows & Operations
A centralized data storage enables the users to access the same content from any geographical location. Moreover, the cloud allows businesses to exchange data faster which is vital for customer satisfaction. It boosts productivity and enhances Cloud-based Broadcast workflow & Operations.
Leveraging cloud computing for Broadcast
According to the FICCI-EY report, TV is predicted to remain the largest segment that may reach a value of INR 847 billion by 2023. So, more and more companies are turning to cloud-based services. Some reasons to leverage cloud computing in the broadcasting industry include:
Better customer service
A strong customer support department is the backbone of any B2C company. Choosing the right cloud-based service provider enables the broadcasting company to create impactful apps that revolve around the consumers. Services such as AI-powered chatbots clear the customer’s queries and requests immediately. Thus, improving the user experience.
Managing content from anywhere
For the past couple of years, the pandemic has made remote working the new norm. It became possible only when the Media & Broadcast Industry shifted from the traditional methods to cloud services. One of the benefits of this digital transformation is that employees can work while communicating with the customers in real-time.
Delivering content quickly on OTT
Minimum delay and downtime
Despite being young, the cloud-based solutions for broadcasting has become more compelling than ever. Most importantly, cloud technology has brought flexibility and scalability that improves the performance of businesses and their relationship with customers.
RGB broadcasting is a leading broadcasting solution provider that understands the importance of customer engagement in the Media and entertainment industry. Our experienced team members have helped several reputed clients maximize their niche outreach and improve their ROI.
Are you interested to learn more. Talk to us Today!
